In March of 2011, I responded to a media query I received via HARO – also known as Help A Reporter Out. I had been subscribed to HARO a few years and used it mostly for work.
The query was from an editor who was seeking sources for an article for Cosmopolitan magazine. The publication sought young women who were bullied, growing up. The editor passed my information along to the reporter assigned to the story.
After a few back and forth emails, the reporter asked if I was free for a phone interview in the next few days. After completing the phone interview and going through the fact-checking process, the article was published in May of 2011.
The article ran just under a year after I had launched Empowered Flower Girl. It helped us get our first 250 followers on Facebook and Twitter. It also helped us secure additional media coverage and boosted our credibility in the community as a new social enterprise.
People were just getting to know us, so having a national publication like Cosmopolitan magazine feature you is definitely something that could help your reputation.
It was a great experience for me starting out. As someone who works in communications and media relations, I know the value and importance of sharing your story, and the difference that it can make in the lives of others who read it.
I encourage people, especially nonprofit founders, social entrepreneurs and others who are making or aspire to make a difference, to not be shy about sharing their experiences and expertise.
I’ve helped numerous clients get the recognition they deserve, through publicity and awards, which also translates to funding and increased enrollment in your programs. So if you are looking for additional help in getting the word out about your organization or initiative, let’s talk.
Later this spring we will be launching our Unknown to Renowned workshop. If you’d like to get on the mailing list to receive additional information, sign up here and follow our social media accounts at @empoweredflowergirl.